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Diva Love: LaShaunda Hoffman

Today I would like to welcome Shades of Romance Magazine Founder and Promotion Queen, LaShaunda Hoffman. I have learned so much from her and encourage all writers to check out her Don't Rock Fear Tour below.

       Thanks for following the Don’t ROCK Fear Blog Tour. 
Welcome to day eight of the tour. I would like to thank Michelle for letting me share with you today.

Today’s Promotion Fear – I Can’t Toot My Own Horn
A lot of writers have a hard time tooting their own horn. I will be honest and say I fall into this category.  I can promote other people’s book with no problem. I love raving about other books, I’ve been doing it for years. You would think when it came to my own book, I wouldn’t have a problem.

I can only speak for myself, but it feels like bragging when I rave about my own book. That little monster name fear, pops in and whispers in my ear. Who are you to be talking about your book? I don’t know why I listen but I do and instead of shouting to the world about my book, I keep quiet.
This happened to me when I published my book. I had this huge promotion plan and I was ready to work it and the fear knocked on my door and I let him in. He said, you don’t have to say anything, everybody you know will buy your book.
I found out the hard way, that’s not how it works. Most times you friends and family members aren’t your audience so they aren’t going to buy your book. My book was for writers and business owners so I had to get out there and find my audience.
Instead of letting fear win, I sat down and had a virtual tea session with myself. If I wanted to sell books and meet readers, I had to work my plan. It was not going to work for myself and the readers would not come just because I wrote a book.
I looked over my plan and picked out the things that were comfortable and then I picked one or two things that scared me to death and did those first. Each month I was promoting and each month it was getting a little easier to toot my own horn.
If one of your fears is tooting your own horn, here are few suggestions.
     1. Remember readers can’t buy your book if they don’t know it exists.
     2. You are your best book seller. You know what your book is about and what makes it great.
     3. Create a team. Sometimes help will bring you out your comfort zone.  
     4. Word of mouth still works. You tell someone and they tell someone and they tell someone.
          It starts with YOU.
     5. Always have a plan for your promotion. Then you know what to toot.
Now you don’t have to ROCK this fear anymore. You have these tips to help start tooting your own horn. Go out there and TOOT.
I would like to invite you to register for the Don’t ROCK Fear – Promotion Mindset 7 Day challenge and kick fear in the butt.
This challenge is for writers, business owners and anyone who is dealing with fear. Don’t let fear ROCK You.

You are also welcome to join the See Ya On The Promotion Training Group, where we teach you how to be a social butterfly.

Leave a comment for a chance to win...

Are you dealing with promotion fears? Leave one of your fears in the comments for a chance to win registration to the Don’t ROCK Fear – Promotion Mindset 7 Day challenge.

About the Author

LaShaunda C. Hoffman took her love for books and turned it into an award winning online magazine, Shades of Romance Magazine.  Her mission in life is to introduce as many books as she can to readers. She’s happily married mother of three who believes in dreams and working hard to achieve them.  She has a promotion strategy program – Virtual Tea With LaShaunda where writers and business owners learn how to create promotion strategies for their online promotions.
In 2015, she published her first book, Building Online Relationships – One Reader At A Time, a book to help writers stay consistent with their promotion by building relationships with their readers.
Don’t ROCK Fear Blog Stops
Learn more about Promotion Fears on the blog tour.  
The person who visits all the stops and leaves a comment will be entered for a chance to win registration for the Don’t ROCK Fear – Promotion Mindset 7 Day Challenge
March 20-Nothing But Books-
March 21- The Literary Entrepreneur-
March 22- Tracee Garner-
March 23- Sylvia Hubbard-
March 24- Rose Jackson-Beavers-
March 28- SORMAG’s Blog-
March 29- Michelle Stephens-
March 31- Patricia Saunders-

A Diva's Heart is the blog of National Bestselling Author and Poet, Michelle Lynn Stephens.
Michelle writes to inspire and uplift people after troubled times.Visit her website at                            



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